RAF-360® by RAF-Studio
Brand work, from people who have run brands.
A social-first creative and KOL studio in Jakarta. We plan, shoot, and run content for fashion, sport, and lifestyle brands.
Brands we work with
Everything a brand needs to show up.
From the first idea to the feed, under one roof. Need something else? We’ll build it around you.
Social Media Management
Brand Strategy
Branding
Photo & Video Production
Motion & Animation
KOL & Talent Management
Campaign & Creative Direction
Community Activation
PR & Media Relations
Custom Needs
Brands we have run.
Footwear, apparel, fragrance, hair care, and a label of our own.
Marketing
GUMI
Running footwear and apparel. We lead marketing across every launch, from campaign idea to creator program.
Marketing & Branding Consultant
KLUK
A sandal brand. We shape how it looks, speaks, and launches, season after season.
Strategist
KEVIN.MURPHY Indonesia
Australian professional hair care. We plan its creator partnerships and brand moments in Indonesia.
Marketing & Creative Direction
BETTER GOODS
Everyday apparel built on the fundamentals. We set its marketing and creative direction.
Brand Management & Collaborations
LAYR
A fragrance brand built on collaboration, from Reality Club to perfumer Fabienne Bourhis.
Founder, Marketing & Creative Direction
FoRMARE
Quiet socks for loud lives. Our own label, built from first product to the stores that carry it.
PR & Media Relations
Tenet
Utility clothing made in small runs. We handle PR for every collection release.
Collaborators
Reality Club, Fabienne Bourhis, Lalala Festival, Satria Muda Pertamina, IBL, Indonesia Sneakers Team.
Selected work.
Campaigns our team has led, shot, and shipped.
GUMI
Vega: Feel Your Run
A shoe from slightly ahead of its time. Lit from the floor up, with volt green as the only colour.
Strategy · Direction · Styling · Producing
GUMI
Cross Cruiser
Shot where sand turns to grass, for runs that change underfoot.
Strategy · Direction · Styling · Producing
GUMI
Between the Miles
A series on the routines runners live between runs, with F. Fikriawan and C. Johnson.
Strategy · Direction · Styling · Producing
BETTER GOODS
A Better Foundation
Everyday basics, shot with the care usually saved for design objects.
Strategy · Direction · Producing
USS
Batic Merch Lookbook
Batik cut into jackets and shirts made for a Gen Z wardrobe.
Direction · Styling · Producing
LAYR x Reality Club
Alexandra
A fragrance named after the band’s song. Blue, hazy, and close to memory.
Strategy · Project lead · Producing
LAYR x Fabienne Bourhis
Rose d’Amour
A study in femininity told through one fragrance, in soft pink and natural light.
Strategy · Project lead · Producing
Why RAF-360®
Five reasons brands keep working with us.
01
We’ve run brands from the inside.
Footwear, apparel, fragrance, hair care. We plan for launches and sell-through, not just reach.
02
Idea and execution, same hands.
Strategy, direction, styling, and producing stay together. Nothing gets lost between deck and set.
03
Part of the communities we speak to.
Running, basketball, sneakers, music, coffee. Our creators are people we already train with.
04
Senior people on every account.
A small roster, so the people who pitch are the people who do the work.
05
Clear scopes, honest numbers.
Fees, production, and ad spend quoted separately. Reports you can read in five minutes.
Planning a launch?
Tell us what’s coming. We’ll reply within a day.