Terms of service

Last Updated: 12/11/2026

By engaging the services of RAF-Studio® / PT RAF Strategic Group ("RAF-Studio", "the Studio", "we"), you ("the Client") agree to the following Terms & Conditions. They apply together with the proposal, quotation, or agreement for your project or plan. If the two differ, the signed proposal or agreement prevails.

0. Using This Website

0.1 Use of Website

These terms apply to anyone accessing raf-studio.id. You agree to use this website only for lawful purposes and not in any way that could damage, disable, or impair the website or interfere with others' use of it.

0.2 Website Content

All content on this website, including text, design, graphics, logos, articles, and case studies, is the property of RAF-Studio® or its clients and is protected by intellectual property laws. You may not copy, modify, or distribute any content without written permission. Results shown in case studies are the results of those clients and are not a promise of the same results for others.

0.3 Perspectives Articles

Articles on Perspectives (raf-studio.id/perspectives) are general information about websites, online stores, search, and marketing. They are not legal, tax, financial, or other professional advice for your situation. Figures such as marketplace fees, salaries, and platform prices come from the sources named in each article, on the date stated, and may change. Featured artworks are public domain works and are credited where known.

0.4 Calculators and Comparisons

Calculators and comparisons on this website, such as marketplace fees, website subscriptions, and in-house hiring costs, are illustrations based on public sources and the values you choose. They are not quotes, offers, or guarantees of savings. Your actual costs depend on your providers and your agreed scope.

0.5 Forms and Briefs

Information you send through our contact forms, briefs, and questionnaires is used to prepare a scope and estimate, and is handled under our Privacy Policy.

0.6 Limitation of Liability for Website Use

RAF-Studio® shall not be liable for any indirect, incidental, or consequential damages, including loss of profits, revenue, or data, arising from your use of this website or any third-party content linked from it.

0.7 Indemnification

You agree to indemnify and hold harmless RAF-Studio®, its team, and collaborators from any claims, damages, or costs, including legal fees, arising from your use of this website, your violation of these terms, or your violation of any third-party rights.

0.8 Payment Processing

Payments are processed via bank transfer or third-party payment providers. By submitting payment, you also agree to the terms of the respective provider.

1. Services Overview

1.1 Our Services

RAF-Studio® provides the following services, as a one-time project or a monthly plan, as stated in your proposal:

  • Web Development: custom website design and development on Framer, WordPress, Shopify, or custom builds, with technical SEO foundations, CMS setup, launch, and full handover.
  • E-commerce Development: online stores on Shopify, WooCommerce, or custom platforms, including product setup, payment gateway and shipping integrations, multiple currencies and languages, and store migrations.
  • Managed Service Web/App: a dedicated team that fixes, updates, secures, monitors, and improves websites and apps, including ones we did not build.
  • SEO/GEO Optimization: technical SEO, keyword research, content, local SEO, structured data, authority building, GEO (Generative Engine Optimization) for AI answers, and monthly reporting.
  • RAF-360® (360° Marketing): brand strategy, branding, social media management, digital ads, photo and video production, motion and animation, KOL and talent management, campaign and creative direction, community activation, PR and media relations, and custom needs.
  • Web consulting and custom web applications.

1.2 One-Time Projects

  • Web Development, E-commerce Development, custom applications, and production or campaign work are usually delivered as one-time projects.
  • Scope, deliverables, fees, and timeline are agreed in writing before the project begins. Fees are based on the agreed scope, with no hidden fees.
  • One-time projects include full handover after final payment.
  • RAF-Studio® does not charge a monthly fee to keep a website we built online. After launch, any monthly costs go to your own providers, such as domain, hosting, platform plans, and apps, unless you choose one of our monthly plans.

1.3 Monthly Plans

  • Managed Service Web/App, SEO/GEO Optimization, and RAF-360® plans (such as RAF-360® Monthly Growth) are billed monthly for the scope in your plan.
  • Your plan sets the included work, the team, the number of active requests, and response times. Unless your plan says otherwise, urgent issues are handled first, and typical requests are completed within 2–3 business days.
  • Requests are sent through a shared WhatsApp group or another agreed channel. We confirm each request, give a timeline, and tell you when it is live.
  • Revisions are unlimited within the scope of your plan. Work beyond the plan, such as large new features or campaigns, is quoted separately before we start.

2. Service Terms

2.1 Web Development

  • We recommend a platform based on your needs. Platform plans, hosting, domains, and paid apps or plugins are paid by the Client directly to the provider, in the Client's name.
  • Every website includes technical SEO foundations: metadata, structured data, a sitemap, and responsive layouts. Ongoing SEO work is a separate service.
  • At handover, we transfer or confirm the Client's ownership of the domain, hosting, platform and CMS accounts, analytics, design files, code (where the platform allows), and content, together with short guides.
  • After handover, the Client may run the website themselves, work with any developer, or choose our Managed Service.
  • Websites are tested on current versions of major browsers and on phones, tablets, and desktops before launch.

2.2 E-commerce Development

  • Store platforms, themes, apps, plugins, and shipping services are paid by the Client directly to their providers.
  • The Client opens and owns the merchant account with their chosen payment provider, such as Xendit, DOKU, Stripe, Midtrans, or PayPal, and agrees to that provider's terms, verification, and fees.
  • RAF-Studio® integrates the payment gateway but is not a party to any sale. We do not hold or process customer funds and do not store card numbers. Approvals, holds, refunds, chargebacks, settlements, and fees are decided by the payment provider.
  • The Client is responsible for products, prices, stock, taxes, shipping rates, return policies, and the legal requirements of selling their products, including permits and product registrations where required.
  • For migrations, we move the agreed data, such as products, customers, and orders, and set up redirects. Some data may not be transferable because of platform limits. The Client checks the migrated data before launch.
  • We place test orders before launch. After launch, transactions are between the Client and their customers.

2.3 Managed Service Web/App

  • Each plan starts with an audit. If we find critical issues, we may need to fix them before taking over, quoted separately.
  • The Client provides admin access to the website, app, hosting, and related accounts. We keep all credentials confidential and use them only for the agreed work.
  • Depending on the plan, the service covers fixes, updates to core software, plugins, and servers, backups, security monitoring, malware cleanup, speed and uptime monitoring, content and design changes, and new features delivered in sprints.
  • Backups and monitoring reduce risk but cannot remove it completely. We are not responsible for outages or data loss caused by hosting providers, platforms, third-party plugins, or changes made by others.
  • Larger features may be planned over several months or quoted separately.
  • Plans can be upgraded or reduced from the next billing month.
  • When a plan ends, we hand back all access and remove our accounts.

2.4 SEO/GEO Optimization

  • Search engines and AI assistants, such as Google, Bing, ChatGPT, Gemini, Perplexity, and Google AI Overviews, decide rankings, mentions, and citations on their own and change their systems often. We do not guarantee specific rankings, traffic, AI mentions or citations, or leads.
  • Technical fixes can show within weeks. Rankings and AI visibility usually build over three to six months, depending on the market and competition.
  • The Client provides access to tools such as Google Search Console, Google Analytics, Google Business Profile, and the website CMS.
  • The Client reviews content for accuracy before it is published. Content we write belongs to the Client after payment.
  • We follow search engine guidelines. We do not buy links, post fake reviews, or use tactics that put your website at risk.
  • Changes to the website by the Client or other parties can affect results. We recommend sharing planned changes with us first.
  • Monthly reports use data from search platforms and research tools, which may differ from each other.

2.5 RAF-360® (360° Marketing)

  • Our fees, production costs, ad spend, and creator fees are quoted separately.
  • Ad spend is paid by the Client directly to the ad platforms, or deposited with RAF-Studio® before a campaign starts, as agreed. Ad accounts are set up in the Client's name wherever possible. Ad approvals and policies are decided by the platforms.
  • Creator and talent fees, contracts, content usage rights, and exclusivity are agreed for each campaign. Creators work independently. Usage beyond the agreed period or channels needs a new agreement.
  • The Client approves content before it is published and is responsible for the accuracy of product claims, required registrations, and disclosure of sponsored content.
  • The Client owns their social media and ad accounts. We use the access needed for the agreed work and return it when the work ends.
  • If a shoot or event is cancelled or rescheduled by the Client after bookings are confirmed, costs already committed to crew, talent, locations, and equipment are payable.
  • We do not guarantee specific reach, engagement, followers, or sales.

3. Fees, Billing & Payment Terms

3.1 One-Time Projects

  • A 50% deposit is required to begin work. Larger projects may use milestone payments, as stated in the proposal.
  • The remaining balance must be paid before final delivery and handover.
  • Project timelines begin once the deposit and all required materials are received.
  • Rush fees may apply for expedited timelines.

3.2 Monthly Plans

  • Monthly plans are billed in advance for each month.
  • Plans run month to month unless the proposal states a minimum term.
  • A 30-day written notice is required for cancellation. The plan stays active during the notice period.
  • Plans may be paused with a minimum 15-day written notice.
  • Monthly plans are non-transferable.

3.3 Invoices

  • All invoices are due within 14 days from the invoice date unless otherwise stated.
  • The Studio will send a payment reminder within 7 days after the due date if payment has not been received.
  • A late fee of 2% of the total invoice amount applies for each additional 14-day period the payment is overdue.
  • If payment is not received within 28 days of the due date, RAF-Studio® may suspend all services, access, and deliverables until the account is brought current.
  • Monthly plans with failed payments are paused until payment is resolved.
  • Fees exclude applicable taxes unless stated in the quotation. Bank transfer and currency conversion fees are paid by the Client.

4. Service Process & Typical Timeline

4.1 Websites and Online Stores

Projects generally follow this process: agreement and onboarding, discovery and planning, first design (within 1–2 weeks on average), revisions, build and setup, content entry, testing on every screen, launch, and handover with training if included.

4.2 Monthly Plans

Monthly plans generally follow this process: onboarding audit, setup of access, backups, and monitoring, requests and delivery, and a monthly review of results and next steps.

Actual timelines may vary depending on scope and client responsiveness.

5. Client Responsibilities

The Client agrees to:

  • Provide all required content, branding, assets, account access, and approvals in a timely manner.
  • Assign a single point of contact for communication and approvals.
  • Provide feedback, approvals, or requested materials within 7 business days of each request or delivery, unless otherwise agreed in writing.
  • Make sure the information, claims, and materials they provide are accurate and lawful.
  • Attend scheduled meetings or calls if required.

Failure to provide timely feedback or materials may delay the project. If delays significantly extend the project beyond the estimated timeline, additional costs may apply to cover extended work, project management, or resource allocation.

If a project is completed but not launched within 1 month because of client delay or lack of feedback, the final payment remains due in full.

One-time website and online store projects include 1 month of support after launch for fixes within the delivered scope. This period begins on the launch date confirmed by both the Client and the Studio.

6. Third-Party Services & Additional Costs

  • Third-party services, including domains, hosting, platform plans (such as Framer, Shopify, or WordPress hosting), apps, plugins, paid fonts, stock assets, payment gateways, couriers, email services, ad platforms, and research tools for the Client's own accounts, are not included unless explicitly stated.
  • Accounts for these services are opened in the Client's name wherever possible. The Client is responsible for purchasing, renewing, and maintaining them.
  • Any additional costs are discussed and approved by the Client before purchase.
  • If the Studio pays for a service on the Client's behalf, ownership and renewal responsibility remain with the Client after handover.
  • RAF-Studio® is not responsible for outages, price changes, policy changes, or account decisions made by third-party providers.

7. Ownership & Intellectual Property

  • The Client receives full ownership of all final work and its intellectual property rights after full payment has been received. Until then, all work remains the property of RAF-Studio®.
  • Where a project includes RAF-Studio's pre-existing tools or reusable components, the Client receives a perpetual, royalty-free license to use, modify, and transfer them as part of that project.
  • Content made with creators or licensed from third parties, such as photos, music, fonts, and stock assets, is used under the terms of the agreed license or usage period.
  • RAF-Studio® may display completed work in portfolios, case studies, and promotional materials, unless agreed otherwise in writing, and keeps ownership of unused drafts, concepts, and exploratory materials.
  • The Client is responsible for making sure the materials they provide do not infringe third-party copyrights, trademarks, or other rights.
  • Source or working files not included in the handover may be provided on request and may incur additional fees.

8. Revisions & Changes

  • One-time projects include up to three drafting phases, as defined in the agreed scope.
  • Additional revisions beyond the included drafts are billed separately.
  • Monthly plans include unlimited revisions within the scope of the plan.
  • Major changes or scope expansions require a new quotation and timeline.

9. Termination & Cancellation

  • If the Studio cancels a project after work has begun, the Client will only be charged for the portion of completed work the Client intends to use.
  • If the Client cancels a project after work has begun, the Client agrees to pay for all time and work already performed, whether or not the work will be used.
  • For one-time projects, deposits are non-refundable once work has begun, and a kill fee of 25% may apply depending on the project stage.
  • For monthly plans, a 30-day written notice is required, and the services stay active during the notice period.
  • For RAF-360® productions and campaigns, costs already committed to third parties remain payable.
  • When a project or plan ends, we hand over the work that has been paid for and return all access.

10. Project Timeline Responsibility

The Studio is responsible for meeting the estimated timeline, provided the Client fulfills all responsibilities, including timely feedback and asset delivery. If delays are caused by the Studio, no additional costs will be charged, and the Studio will take full responsibility to complete the project.

11. Subcontracting

RAF-Studio® may assign qualified subcontractors or collaborators when needed to ensure quality, efficiency, and on-time delivery. The Studio remains fully responsible for all subcontracted work.

12. Confidentiality & Data

  • RAF-Studio® will not disclose client business information.
  • Client data and account credentials are stored securely and used only for the agreed work.
  • When our work involves personal data of the Client's customers, such as orders or form entries, we process it only to deliver the services, on the Client's instructions, and in line with Indonesia's Personal Data Protection Law (Law No. 27 of 2022).
  • Confidentiality obligations remain in effect after the project or plan ends.

13. Referral Program

  • Anyone may refer a brand, company, or organization with a genuine need for our services through WhatsApp.
  • A referral is successful once the referred client agrees to proceed and pays the down payment.
  • For each referral, we share a base cost. Rewards are paid in two stages, after we receive the client's down payment and after we receive the full payment. If a referred client cancels or does not pay, rewards are only due on amounts we have received.
  • Referrers may not make promises on behalf of RAF-Studio® about scope, timelines, or results.
  • RAF-Studio® may decline a referral that does not fit our services.
  • Referrers are responsible for any taxes on their rewards.
  • There is no limit to the number of referrals.

14. Limitation of Liability

  • Total liability is limited to the total fees paid by the Client for the service concerned.
  • RAF-Studio® is not responsible for third-party services, platforms, or tools.
  • No guarantees are made regarding specific business results, including rankings, AI mentions, traffic, reach, leads, or sales.
  • The Studio is not liable for delays caused by the Client.

15. Dispute Resolution

  • Both parties agree to first attempt resolution through good-faith negotiation.
  • If unresolved, mediation will be pursued before litigation.
  • These terms are governed by the laws of the Republic of Indonesia.
  • The prevailing party is entitled to recover reasonable legal fees.

16. Modifications

RAF-Studio® may update these Terms & Conditions with 30 days' notice. Continued use of our services constitutes acceptance of the updated terms. Active projects follow the terms in their signed proposal or agreement.

Contact Information

PT RAF Strategic Group, Jakarta

Email: info@raf-studio.id

WhatsApp: +62 813 8087 0105

By engaging our services, you acknowledge that you have read, understood, and agreed to these Terms & Conditions.