Beyond Running, call with Azfar on 29 October 2026

Here’s what we heard.

Strong monthly stock, but sell-through is lower than it should be.

Monthly GMV around Rp 120 to 160 juta.

Sales split: Shopee about 40%, website about 30%, Tokopedia about 20%.

No paid ads yet.

A community-driven brand.

Marketing is loosely monitored, with no regular reporting.

Communication across channels could be clearer and more consistent.

Strong assets aren’t leveraged yet, for example dr. Davin already uses the product.

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Beyond Running, call with Azfar on 29 October 2026